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Ira Losco: From Malta's JESC victory I'll copy innocence, fun factor, no expectation and being me all the time

Posted by Pedro.Eurovisionontop on January 31, 2016 at 1:10 AM

 

"7th wonder" was her song in 2002 and at the end it was the first Eurovision wonder for Malta making the 2nd place and fighting for the first victory of all times. Missing just 12 points at the end for the victory. 7th wonder x 2nd place = 14 years later return! That could be the mathematical reason for Ira’s return after 14 years to Eurovision this year. If this is the reason or not, if Ira this time is going just to win and what she my learn from Malta’s victories at the Junior edition of the eurovision song contest… this and even more points can be read now in the exclusive interview Eurovision on top was allowed to have with Ira Losco.


 

She turned into the leading female artist of the mediterranean island. She got more than 20 music awards in the last years and released 4 number 1 albums. But being famous didn’t change the social part of Ira Losco’s personality. She fights for the rights of animals, LGTB, cares about homeless, supports children and schools. It is no wonder that Ira is someone with a magnetic charisma.


1. Ira - Let us start with the most interesting question. Why did you decide to return to Eurovision in 2016?

Various factors. Ever since I represented Malta in Eurovision and got a 2nd placing I was asked several times to return . My answer was consistently ‘never say never’ After the release of 'THE FIRE’ three years ago, which was ‘pop’ in genre it received very good reviews in the international press and has retained it’s 10 position since it’s release in 2013. It also enjoyed a number 1 spot in the MALTA iTunes for  several weeks, which was very encouraging for me. In 2014 I was asked to co-host Malta’s selection for Eurovision with Gianluca where I really felt the warmth of the audience and that’s when I started to re-consider my participation in MESC. Last year I also reached out to my fans on my fanpage and also asked for their feedback with regards to my possible return to Eurovision. Loreen's win with a track like 'Euphoria' in my humble opinion made Eurovision even more relevant. Since my genre is pop music and my album is due for 2016 I felt this was the right time to return.


Photo by Reno Rapa


 

2. In 2002 you made the 2nd place. To make it this time better would mean a victory. Aren‘t you afraid about that, is it pressure or do you don‘t care?

I don't think it goes like that! (Laughs) It would be very pretentious of me to think that just because I placed 2nd back in 2002, it will be easy to now place 1st. The festival has changed considerably throughout these past few years. The fact that there are over 40 countries participating is enough change to make things harder. The level of song writing has improved tremendously and the artists sent to represent their countries are world class. Everyone has upped their game. I will do my best to give the performance of a lifetime, definitely not by pressuring myself with the thought of the result, because as we have seen many a time, anything is possible in those three minutes on stage.


 

3. How was your participation in 2002 and which highlight do you remember?

I remember it fondly. I was a young girl, full of ambition and drive to make it someway or another in the music industry. The Eurovision in my home territory opened many doors. I wrote my first album in 2003, which led to my first record deal with Sony/BMG, I then toured the GSA territory extensively and opened concerts for huge superstars including Elton John, Maroon 5, Akon, Bob Geldoff, Duran Duran, Enrique Iglesias , Katie Melua and many more . What followed were numerous collaborations with various international artists . The most recent being with X factor USA finalist David Correy in collaboration with Coca Cola for the World Cup anthem song . One of my singles ‘UH OH’ from my 2nd album was also partially used  in Kelly Clarkson’s  HIT song ‘Don’t waste your time’.

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4. What was the story behind your song „7th wonder“ in 2002?

Philip Vella and Gerard James Borg had approached me to sing 7th wonder after I had placed second with another song of theirs called "Spellbound" the year before. It won in Malta by a unanimous jury and public vote and got the first ever second place for Malta in Eurovision in 2002. 


 

5. From whom was the idea to blow glitter to the camera in 2002?

It was Gerard and Philip's idea. I'm not very good at these sort of gimmicks (laughs) I actually thought it was the cheesiest thing ever and yet it was one of the most memorable moments of that year's festival! 


 

6. What is the history behind your song for this year?

‘Chameleon’ is about one of human’s best attributes. Our species has survived so much throughout the years also managed to evolve because we are very capable of adapting . Sometimes we forget this and limit ourselves because accepting change can be scary at times . So I’m using the chameleon to bring across this symbolic attribute alongside being there for others, hope and feeling invincible.

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7. What are your targets and objectives for this year?

I'll be releasing the album hopefuly by end of this year. There's a lot of work surrounding this release, which is not new to us, but we have to do this amidst the Eurovision madness ;-) bring it on!! 

 


8. What you have been very close to, Malta did twice at the junior eurovision. What do you think can you copy from this two victories for your participation this year?

First of all I think it shows Malta can host a great show …hehehe. Whilst the junior Eurovision is of course much smaller a show in terms of presentations, contestants and tv viewership , If not mistaken EV is close to 200 million whilst junior is between 2 and 3 million if I’m not mistaken , I genuinely believe one simply has to believe in it. What I have learnt in the industry is that it’s not having a hit which is the hardest part, or impressing once but impressing twice and three times over and keeping you’re A game through out a career. This is the hard part . To some extent the higher you get the higher the expectations and more difficult it becomes . So I will definitely try and copy the innocence , the fun factor , the no expectation feeling and to allow myself to be me all the way . I have fond memories of Stockholm throughout my career so I’m looking forward to it.


 

Photo by Reno Rapa


9. Any details and ideas for your performance on stage?

Not yet but we are all wearing our creative hats at the moment ;-)


 

10. What would you say have been your musical highlights since 2002?

I am thankful to have had a couple of highlights . I would say performing many memorable concerts some of which were my own like the unplugged concert or the latest one I did , others were festivals such as the isle of mtv, the Germany ones some of which had audiences between 50-80k . Other highlights would be some award shows . releases and launches of my albums , dvd and book . Meeting new fans. The latest highlight of course being winning the Malta entry to Eurovision .


 

Eurovision on top thanks Ira Losco a lot for this interview and we are sure that also in the futur our readers will have a lot of songs they can vote for in our weekly charts, coming from this wonderful artist.

 

Don't miss in the meantime the chance to follow Ira Losco and all the updates about her work through her social media accounts:

 

Facebook IraLoscoFanPage

Twitter @IraLosco

 

Anyhow Eurovision on top will follow Ira’s way to Stockholm and will update you will everything you need to know.


Pedro de Almeida

 

Categories: Eurovision 2016, Malta, Interviews

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