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The Winners: Characters, Marketing, and Sounds We've Heard

Posted by Eurovision On Top on December 13, 2019 at 5:40 PM

64 editions of ESC have passed and we will reach the eighth decade! We turned now a page in the history of the popular European contest, remembering the best moments of the last decade!

1/7 - The Winners: Characters, Marketing, and Sounds We've Heard

 

The decade that is now coming to an end was marked by a set of iconic characters who won the contest with the help, bigger or smaller, of their promotion. Lena, Conchita, Salvador and Netta were the four protagonists who, besides their talent, managed to captivate by their singular figure. In tune with the times we live in today, full of media and marked by the power of communication, there were winning songs "accused" of plagiarism, but first and foremost, evidenced by the charisma of their performers. Arcade, Heroes and Toy, reminded of other songs, well known to those who are more into music that is heard on the radios. The Israeli song even had to let another composer be included among its authors, to prevent the controversy from getting worse.

Germany was the first winner of the decade with a young Lena who, with her Satellite, delighted her people and extended her energy to neighboring countries before spreading success across Europe. Months earlier, we suspected she would win. In fact, this was the unsurprising decade, where bookmakers began to play a role and fans raised their favorites to victory long before the night of the final. Euphoria, Amar pelos dois, Only teardrops or Rise like a Phoenix were only a surprise to anyone who expected a surprise.


The controversy of some subjects or their interpreters was also an ally of the promotion they needed. Ukraine introduced 1944 and quickly the publicity it needed appeared in newspapers and magazines. The same happened with Conchita and her androgynous image of “woman with beards,” Toy's alleged allusion to the #MeToo movement, or Salvador Sobral's delicate health situation.

It was the different songs that stood out, together with media interpretations. Mans Zelmerlow's dance with his puppet, the strength of Loreen alone on stage in a dance theme, or the Portuguese simplicity, in a song reminiscent of the 1950s, a simplicity repeated this year by the Dutch song. Originality and simplicity on stage was the motto.

This first decade was also the return of victories to Western European countries. Portugal that won for the first time, Sweden repeated, Germany won again and its neighbors Denmark, Austria and the Netherlands as well. Eurovision returned to Israel and in 2012 it reached the furthest it has ever achieved by going to the Caspian Sea, one of two former Soviet republics that have won in the last ten years.

In a contest that increasingly uses the english language, only the Portuguese song was entirely in the local language.



 

Categories: Special Report


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